I started to create bags for Vinçon for Christmas 1983. From the start, the owner Fernando Amat and I decided that the bag should have a concept or idea that would be also work in the window displays and packaging, without having to use traditional Christmas icons. So we began to create our own language -usually with a humourous touch- almost always based on a single image in the centre of the bag against a strong background colour. An eyecatching package that can be seen from afar. These bags have brought many more clients to the studio.