Me Va
2014
A line of functional face creams, the most essential and universal range of hydrating creams by Mercadona, with three different textures that adapt to all skin types. This is the source of the naming: me va. (It’s my type of cream)The texts are written in the same typography, to communicate sincerity and simplicity. The font is Escrow, in italics because it is softer and more feminine and has a more colloquial tone. Three bright colours combined with black and white to differentiate the three products.