Tez Perfecta
A range of primers or facial pre-bases, skin perfecters to be used before makeup, for RNB-Mercadona.
Primers have a mat and translucent texture. We chose pastel tones, tender and powdered for containers and boxes, with a matt finish which looks even more matt in contrast with the glossy black.
The name Tez Perfecta (perfect complexion) communicates the benefit of the range and the desire of most women: a perfect skin. The geometric organization of typography is also expressing perfection.The logotype works as a seal, giving the leading role to the product title, as required by Mercadona.
For the color tinted moisturizers we changed the color code: pearly white background and makeup tones for the text.
As a whole, the design expresses fineness, effectiveness and sophistication.